In today’s connected world, dentists cannot afford to ignore modern marketing methods. Tried and tested strategies like advertising in the Yellow Pages no longer work well, if at all. Practices have to use a mix of social media marketing, print, online ads, and patient referrals to bring in new patients.
Managing your own dental practice is not an easy task. You have to juggle the responsibilities of being a dentist while also running a successful healthcare organization. It’s easy to get caught up in the day to day operations of your practice.
The healthcare industry, including various specialties like dentistry, is slowly but surely incorporating technology into daily workflows. Most dental practices have EHR/EDR software to manage patient records, practice management software to help them with daily operations, security software like antivirus tools etc. New patient data is maintained…
As a dentist and practice owner, you will run into criticism sooner or later. Before the proliferation of social media, dissatisfied customers didn’t have a lot of venues to vent their frustration. But thanks to the Internet, unhappy clients can reach thousands of people to describe their bad experiences.
In today’s digital world of social media and online reviews, getting a bad review could very well be the death knell for a business. While a single bad review by a customer shouldn’t cause any issues, a string of several in a row can put off potential clients. After all, why would anyone want to go to a dentist with only 2 stars when some other…
Practice owners often have to purchase new technology to stay relevant. No clinic can survive for long if the staff doesn’t adapt to the latest developments. Bringing a new technology into the clinic can be exciting. You may have wanted to try it out for a long time before buying it. You’re enthusiastic about learning new procedures and your team…
No business likes getting a bad review. However, negative reviews are inevitable as no business is going to get everything right all the time. As a dentist, you pride yourself on providing the best services for patients. But sooner or later, you will get a one star or two star review. As a practice owner, reading a bad review can hurt. You might…
Do you know what makes your clinic different from the practice down the street? It is a long-held belief in dentistry that clinical proficiency is the key – and only – ingredient for a successful practice. Many people think that the essential difference between any two dental clinics is the quality of work they do and the price they charge. In all…
Dental practices pour all their energies into attracting new clients. New patients are essential if you want your practice to grow. But you should not forget the next step in the process i.e. retaining patients. A constant stream of new patients won’t be very useful if they don’t come back. These patients are also less likely to accept treatments…
Many dental practices start out as a small clinic and gradually grow bigger. As your team becomes larger and you have more patients, you might want to hire a manager (or two). But how many is enough? Some clinics have 3 or 4 managers, even when the actual staff count is less than 25. Some people assume managers are inevitable beyond a certain…
